Chiara Pasqualino
Chiara Pasqualino
| Social Media & Content Strategist
 

Bonjour!

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Hello!

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Bom dia!

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Ciao!

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Bonjour! 〰️ Hello! 〰️ Bom dia! 〰️ Ciao! 〰️


I’m Chiara.

I’ll help you strategize your content to better reflect your brand & connect with your audience.

I believe good content is key to spark conversation around your brand.


BRANDING

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SOCIAL MEDIA

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CONTENT MARKETING

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CREATIVE WRITING

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BRANDING 〰️ SOCIAL MEDIA 〰️ CONTENT MARKETING 〰️ CREATIVE WRITING 〰️

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BRANDING STRATEGY

What makes you memorable? 

Solid branding not only relies on a strong visual identity, but also on how you choose to convey your vision, mission, and values. I’ll guide you to develop your tone of voice, bring clarity to your brand messaging, and translate that into your communication strategy.

SOCIAL MEDIA STRATEGY

Do you know how to use your owned media?

Once we’ve set your content strategy, we will define which platforms to use to connect with your audience, desired target, and desired business goals. I’ll guide you to select the platforms that make sense for your business and amplify your brand image according to the SM selected by paying attention to trends and good practices.

 

CONTENT MARKETING STRATEGY

What value are you bringing to your audience?

Great content is key to increasing brand awareness, nurturing your audience, maintaining engagement, and driving user conversion. I’ll guide you to develop your content pillars, buckets, and editorial line as well as define your goals, tone of voice, and touchpoints.

CREATIVE COPYWRITING

Is your copy aligning with your branding and your content strategy?

Sharing your expertise, your value, and building strong storytelling are essential to captivate your audience. I’ll help to catch the audience’s interest online, through creative messages, blog posts, captions, marketing, and content copy needed to increase online presence.

Some accomplishments

 
 
 

Present

Marketing Content Manager - Keyrock

Streamlined the content pipeline, from blog posts to social media, ensuring consistency and strategic alignment across all communications. I managed CMS, website copy, and social media while shaping the company’s tone of voice and collaborating with cross-functional teams to maintain brand standards.

 

2022

Social Media Director - datalatte

Organically increased following by 50% on Twitter & 70% on LinkedIn | Maintained organic engagement of 5% to 6% | Co-created pitching presentations for fundraising (valued at $104K) to Ocean Protocol DAO, Polygon DAO, Gitcoin, and Oasis Network.

 
 

2018-2022

Digital Content Manager - NewAdventures

6 to 8 published content per day | 30 million page views per month (on average).

 

2017-2018

Brand Strategist & Co-founder - GroupePixi

1 SM strategy | 1 PR presentation | Copywriting of 7 products | Coordination of the graphic design team for products.

 

2017

Communication Officer Intern - POSECO

Copywriting of online content | 1 website.

 

2016

Project Management - Infordrogues

1 website | 3 leaflets - 3 videos | 7 campaign posters | 1 study case |SM strategy guidelines - Copywriting of all content.

 

2015

Project Management - Crisis Center of the Belgian Government

1 website | 7 campaign posters | 1 press kit - 1 leaflet | Copywriting of all content.

 

2014

Communication Intern - Fun Radio Belgique

 
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Let’s chat!