Portfolio
Keyrock
Successfully streamlined and organized the entire content pipeline, ensuring a consistent and strategic approach to all marketing communications. From crafting engaging blog posts and social media content to managing our CMS and website copy, I played a pivotal role in shaping the company’s brand voice and expanding its reach across various channels. By collaborating closely with cross-functional teams and external agencies, I ensured our content remained aligned with business objectives and brand standards.
datalatte
datalatte is a decentralized platform (dApp) enabling internet users to monetize their data, by leveraging Web3 tools such as privacy-preserving protocols and NFTs to prove ownership. Revamping the brand was the first task, to bring clarity to the vision and brand messaging. I then supervised the content and social media strategy to build brand awareness and generate new leads.
Social media manager for “cabinet adnoï”(freelance)
Social media management (Instagram and Facebook) for a holistic health coach. The client asked for a month’s worth of content, an editorial calendar, copywriting of all the content, graphic design of the posts, and 30 minutes of engagement per day.
Fit-Nutri - GroupePixi
Belgian-based wellness product line with the aim to be distributed in China. Incorporating the Chinese 5 elements philosophy with a Belgian flair to it was the challenge I undertook to build a branding & marketing strategy.
POSECO - internship
During my internship, I coordinated the communication strategy of one of their projects called "Positive Generation" and built a brand new website. I created a WordPress and established a social media strategy.
Projects Management
Throughout my uni years, companies and organizations used to reach out to groups of students to work on projects. I’ve had the opportunity to lead them, by following specific guidelines which resulted in well-rounded online & offline communication strategies, with all marketing/PR materials produced by us.
Infordrogues
Infordrogues is preventing, raising awareness, and educating about drug abuse and addictions. For their new campaign, we decided to focus on teenagers. We had to build an entire website dedicated to young people aged between 15 and 18 years old, and create a social media strategy incorporating viral videos and a print campaign.
BeAlert - Belgian Crisis Centre
BeAlert was a project from the Crisis Center of the Belgian Government. The purpose of BeAlert was to warn Belgian citizens of any kind of disaster. They asked three groups to create a campaign in order to encourage the citizens to register on their website to be informed of any potential danger.
IHECS ALumni - #ADNIHECS project
To boost our university's brand awareness, we came up with a creative strategy to tell the stories of the professional careers of some alumni. It involved making a video project, a graphic project, and a website that I created.