A little bit about me

Creativity. Curiosity. People.

When I anxiously had to choose, at the tenderage of 17, what I wanted to do “when I grow up”, I knew I wanted to work in a field where I could use my imagination to create stories that people would love so much that they would talk about it. 

And if you think I wanted to be a writer, journalist, film director, photographer, or historian, you’d be correct, but all the adults in charge of leading me in my academic journey warned me about the importance of having a job that pays my bills. Adulthood has never been more exciting!

Luckily for me, American TV shows and wholesome optimism led me to a “Business School” to pursue Marketing and Advertisement, because what’s better than telling stories about a brand to generate a HUGE amount of money? My storytelling dream shouldn’t go down the drain now because as I once said so confidently: “Mom, I can literally earn money by provoking strong emotions in people, just for them to buy what they didn’t know they needed”. I didn’t have to think about my future bills. Oh was I wrong. 

Well, I hated Marketing. At least not the way it was taught back then. It was outdated, cold, and frankly didn’t really satisfy my need to tell stories. 

Everyone has a story to tell in this ever-evolving media and social landscape, including companies which sometimes struggle to speak to their audience and get their message across.

So hello, my name is Chiara Pasqualino, a multi-talented and polyglot Comms professional, who graduated with a Master’s degree in Public Relations in Belgium and who decided to develop her career within the most diverse teams she could find.

Since I was 18 years old, I have always worked for international companies, which brought me out of my comfort zone and challenged me to adapt to different situations. 

These experiences made me realize how much I enjoyed collaborating with people from diverse backgrounds, which taught me to think outside of the box.

I quickly went from being a young graduate to a young professional in Digital Content Management and Communication, in the wonderful city of Lisbon.

Social Media, Content Strategy, Brand Awareness, and Copywriting are the fields I’ve always aspired to master, in order to help your business to get its story out there and be distinct and recognizable among the sea of gazillion voices that already exist. 

If you read until the end, firstly, thank you <3, secondly; what is your favorite drink? Because you’ll have to tell me once we first meet to work together!

Cheers,

Chiara