I've helped scale products to 360K+ users, build communities of 300K+ members, and generate 1,000+ B2B leads through integrated marketing initiatives.
BRAND MANAGEMENT
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SOCIAL MEDIA
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CONTENT STRATEGY
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PRODUCT MARKETING
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GTM
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TGE
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B2B MARKETING
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COMMUNITY GROWTH
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MARKETING ANALYTICS
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CROSS-FUNCTIONAL TEAM LEADERSHIP
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BRAND MANAGEMENT 〰️ SOCIAL MEDIA 〰️ CONTENT STRATEGY 〰️ PRODUCT MARKETING 〰️ GTM 〰️ TGE 〰️ B2B MARKETING 〰️ COMMUNITY GROWTH 〰️ MARKETING ANALYTICS 〰️ CROSS-FUNCTIONAL TEAM LEADERSHIP 〰️
BRANDING POSITIONING
From fintech and AI to Web3, I've helped companies define how they show up in the market through brand messaging, tone of voice, positioning, and narrative development. Because even the most innovative products need a story people can remember.
PRODUCT LAUNCHES
Whether launching new products, ecosystem initiatives, or token-related milestones, I've contributed to go-to-market strategies designed to create awareness, drive engagement, and align communities, partners, and stakeholders around a shared objective.
COMMS STRATEGY
Working in blockchain, digital assets, and AI means dealing with topics that can feel intimidating at first glance. I enjoy turning complex concepts into clear, engaging stories through content, social media, partnerships, and communications that help people understand not just what a product does, but why it matters.
COMMUNITY GROWTH
Communities don't grow because they're told to. They grow when people feel involved. Through social campaigns, events, Discord activations, partnerships, and community programs, I've helped build and engage audiences ranging from niche industry groups to communities of more than 300,000 members.
Experience
Jan 2025 - Jan 2026
Marketing Manager - Sogni AI
Led end-to-end marketing, content, community, and brand strategy for Sogni AI, managing a small team from early testnet growth through TGE and mainnet launch. Oversaw owned channels, partner activations, and brand communications across the full launch lifecycle.
April 2023-Oct 2024
Content Marketing Manager - Keyrock
Streamlined the content pipeline, from blog posts to social media, ensuring consistency and strategic alignment across all communications. I managed CMS, website copy, and social media while shaping the company’s tone of voice and collaborating with cross-functional teams to maintain brand standards.
2022
Social Media Director - datalatte
Organically increased following by 50% on Twitter & 70% on LinkedIn | Maintained organic engagement of 5% to 6% | Co-created pitching presentations for fundraising (valued at $104K) to Ocean Protocol DAO, Polygon DAO, Gitcoin, and Oasis Network.
2018-2022
Digital Content Manager - NewAdventures
6 to 10 published content per day | 30 million page views per month (on average).
